Social media is changing the way we work, offering a new model to engage with customers, colleagues and the world at large. We believe this kind of interaction can help you to build stronger, more successful business relationships and increase the number of attendees to your branch events.
It is also a way for you to take part in global conversations related to the work we are doing at CIOT/ATT and the things we care about.
Participating in social computing on behalf of CIOT/ATT is not a right but an opportunity, so please treat it seriously and with respect and follow the official guidelines below. If you want to participate in social networks on behalf of CIOT/ATT in a different capacity, please rfuller [at] att.org.uk ?subject=Social%20Media">contact us.
CIOT and ATT Social Media Guidelines
1. Unified Standard
Do not dilute the brands. Follow the designs and naming guidelines.
If you confuse your audience, you will lose your audience. This will affect your branch and the CIOT/ATT. Both CIOT and ATT have brand guidelines which discuss logo usage and both bodies have social media responsible employees who will be able to guide you on brand usage. Please, respect the brand.
Your presence on social media must be transparent.
Your honesty - or dishonesty - will be quickly noticed in the social media environment. Please represent CIOT/ATT ethically and with integrity.
Be transparent: Use your real name, identify that you are a CIOT/ATT branch representative, and be clear about your role.
Be truthful: If you have a vested interest in something you are discussing, be the first to point it out and be specific about what it is.
Be yourself: Stick to your area of expertise; write what you know. If you publish on a website outside CIOT/ATT, please use a disclaimer stating something like this: 'The postings on this site are my own and don't necessarily represent CIOT's/ATT's positions, strategies or opinions.'
Take extra care to protect both CIOT/ATT and yourself.
Make sure all that transparency doesn't violate CIOT's/ATT's confidentiality or legal guidelines for commercial speech - or your own privacy. Remember, if you're online, you're on the record - everything on the internet is public and searchable. And what you write down is ultimately your responsibility and possibly online forever.
Don't tell secrets: Never reveal CIOT/ATT-classified or confidential information. If you're unsure, check with Head Office Marketing or External Relations Teams regarding what might constitute an off-limit topic. Also, please respect brand, trademark, copyright, fair use and trade secrets. If it gives you pause - pause rather than publish.
Don't slam the competition (or CIOT/ATT): Play nice. Anything you publish must be true and not misleading, and all claims must be substantiated and approved.
Don't overshare: Be careful out there - once you hit 'share', you usually can't get it back. Plus being judicious will help make your content more crisp and audience-relevant.
4. Use Common Sense
Professional, straight-forward and appropriate communication is best.
Perception is reality and in online social networks, the lines between public and private, personal and professional are blurred. Just by identifying yourself as a CIOT/ATT branch representative, you are creating perceptions about your expertise and about CIOT/ATT. Do us all proud.
Add value: There are millions of words out there - make yours helpful and thought-provoking. Remember, it's a conversation, so keep it real. Build community by posting content that invites responses - then stay engaged. You can also broaden the dialogue by citing others who are writing about the same topic and allowing your content to be shared.
Keep it cool: There can be a fine line between healthy debate and incendiary reaction. Try to frame what you write to invite differing points of view without inflaming others. And you don't need to respond to every criticism or barb. Be careful and considerate.
Did you screw up? If you make a mistake, admit it. Be upfront and be quick with your correction. If you're posting a blog, you may choose to modify an earlier post - just make it clear that you have done so.
NOTE: Failure to abide by these guidelines and the Code of Conduct could put your participation at risk. Please also follow the terms and conditions for any third-party sites.